6 Fundamentals of the Social Powered Firm

Following are the list of Fundamentals of the Social Powered Firm :
1.Listen : Monitor the social media conversations that are happening around: Your company, Your industry, Your competitors, Your product
How?

Make it somebody's job, Know who is monitoring what
Automate the job, Use the tools !
Be there every day, Social never sleeps
Get regular reports, Communicate social trends to managaement

2. Engage: Be where your audience is and join the conversation.
Re-tweet,Comment,Like,Respond!

The first goal: show people you're listening and that you care
How do you engage?

Engage on three main fronts sales,marketing and customer service.
Develop guidelines Help employees participate constructively.
Back up words with actions Empower your social engagers to do things.
Find your natural social engagers They're solid gold
Start with 'thanks' and 'sorry' As a first response they're hard to beat!

3. MEASURE: Monitor what matters.
For instance:

Activity and Engagement Metrics: Number of members and active profiles Posts-frequency and density Comments and mentions including sentiment Inbound links, tags, votes, bookmarks...
Influence Metrics: Brand loyally & affinity share of Conversation Sentiment of posts Net promoter Mores - Interaction With Content.

How do you measure?
Use Monitoring tool: Automate, Capture and report. Don't ignore the qualitative: Track the "Soft: measures like sentiment and rave renews.

4. INTEGRATE: Social media is too important to leave in its own silo.
How do you integrate?

Re-engineer key processes from new product development to contact centre (and everything in-between)
Use social.powered technology Social CRM, social -powered intranets, customer portals...
Build social metrics into the business Link them to your key business metrics.

5. COLLABORATE: Today's social intranets and collaboration spaces are a far cry from static content dumps.
How do you do it?

Social power your intranets lets people create profiles, upload content, share ideas and comment. Encourage two-way flows if everyone contribute, its not really collaboration.
Use profile to capture expertise and experience to make the most of your knowledge assets.
Allow updates to trigger alerts Make alerts automatic so participants know to come back.

6. DON'T JUST SELL...HELP: The best thing your company can do in social media is to be helpful to your customers, prospects, stakeholders and influences.
How do you Help?

Start with your community's needs How can you make their lives. Easier or do their jobs better? Always be transparent Never be fake, deceptive or loss than totally honest.
Do unto others... Help by re-tweeting, commenting, linking..and they'll do it for you.

Thanks for Reading this article hope this will help you to grow your business. Credit Goes to Sales Force.